Shopify SEO Checklist for Black Friday

Black Friday is a stress test for your infrastructure and your SEO strategy. If you wait until November 1st to optimize your site, you are already too late. Google takes weeks to crawl and re-index changes. The time to act is now.

1. Technical Hygiene

Shopify is great, but it creates a lot of duplicate content via collection URLs. Ensure your canonical tags are set up correctly to point to the root product URL.

Additionally, check your structured data. Product Schema (price, availability, reviews) must be error-free for Rich Snippets to appear in search results.

2. Landing Page Strategy

Don't just change your homepage banner. Create dedicated landing pages for "Black Friday Deals" early. Link to them from your footer now to build internal link equity.

"Publish your Black Friday page in September. Keep it live year-round with a 'deals coming soon' email capture to preserve page authority."

Q4 Optimization Roadmap

Conclusion

Success in Q4 is determined by the work you do in Q3. Fix your canonicals, speed up your images, and get your landing pages live today.